Post by juthi52943 on Dec 27, 2023 6:37:30 GMT
SMART is an acronym for the characteristics considered essential to correctly and concretely establish an objective in this case a marketing objective. SMART goals draw a clear line between working hard and working smart. According to Wikipedia the one who proposed for the first time SMART objectives as a superior alternative from the perspective of the benefits they confer to a strategy was George.
Doran in the work There's a SMART way to write management's goals Job Function Email List and objectives published in November . George T. Doran then a consultant and former director of corporate management for the Washington WaterPower Company said that It would be ideal if every corporation had at the level of departments and sections objectives Specific Measurable Attributable.
It is relevant timebound The criteria for setting SMART objectives remained approximately the same even today. The exception is the acronym A to which George T. Doran assigned the Attributable criterion . Today most of the time the Affordable criterion is used for this position which we will develop more extensively in the following. This substitution does not mean however a definitive replacement of the initially proposed criterion.
Doran in the work There's a SMART way to write management's goals Job Function Email List and objectives published in November . George T. Doran then a consultant and former director of corporate management for the Washington WaterPower Company said that It would be ideal if every corporation had at the level of departments and sections objectives Specific Measurable Attributable.
It is relevant timebound The criteria for setting SMART objectives remained approximately the same even today. The exception is the acronym A to which George T. Doran assigned the Attributable criterion . Today most of the time the Affordable criterion is used for this position which we will develop more extensively in the following. This substitution does not mean however a definitive replacement of the initially proposed criterion.