Post by account_disabled on Dec 9, 2023 5:36:15 GMT
A tweet comprises 280 characters. Besides, users can't add more than one image or video to a tweet. These features may limit a brand from telling its story. That's where the Twitter carousel ads can help. Carousel ads display content in an engaging format. With Twitter carousels, users can add up to six swipeable videos or images in a single tweet.
They serve as clickable spaces for the brand's Job Function Email Database website pages. What's more? Video carousels have auto-advancing features. The carousel plays a video and advances to the next one automatically. Brands can customize headlines and add relevant landing pages to drive customer actions. With the Twitter carousel, brands can: Display multiple products or features Highlight customer reviews or quotes Share multiple offers Illustrate benefits of services or products According to Twitter, carousels resulted in a 20% increase in click-through rate for brands optimizing for multiple goals. Besides, they showed a 25% lift in click-through rate for brand campaigns focused on website visit conversions. Leveraging Twitter carousels can thus boost a brand's reach and engagement. Carousels can be created with tweet composer in the Ads Manager.
Notice how it offers several options for adding images, videos, and destination links with the tweet. How to add image, video and destination links with tweet(Image source) Here are a few tips to optimize tweets for carousels. Include Keywords: Include targeted keywords with a CTA in every tweet you share. This can boost audience engagement. In this tweet by Nike (9.4M followers), notice how they have targeted mercurial football. Observe how they have linked a CTA to drive action.
They serve as clickable spaces for the brand's Job Function Email Database website pages. What's more? Video carousels have auto-advancing features. The carousel plays a video and advances to the next one automatically. Brands can customize headlines and add relevant landing pages to drive customer actions. With the Twitter carousel, brands can: Display multiple products or features Highlight customer reviews or quotes Share multiple offers Illustrate benefits of services or products According to Twitter, carousels resulted in a 20% increase in click-through rate for brands optimizing for multiple goals. Besides, they showed a 25% lift in click-through rate for brand campaigns focused on website visit conversions. Leveraging Twitter carousels can thus boost a brand's reach and engagement. Carousels can be created with tweet composer in the Ads Manager.
Notice how it offers several options for adding images, videos, and destination links with the tweet. How to add image, video and destination links with tweet(Image source) Here are a few tips to optimize tweets for carousels. Include Keywords: Include targeted keywords with a CTA in every tweet you share. This can boost audience engagement. In this tweet by Nike (9.4M followers), notice how they have targeted mercurial football. Observe how they have linked a CTA to drive action.